Working within the framework of what exists, without losing sight of what could be, use your experience, common wisdom and insights to produce a positive effect on your performance and the performance of others, the ultimate goal being to achieve an almost effortless excellence in the work that you perform.
Understand and respect the role that many people, across many disciplines, play in contributing to the success of a trade show or event. Amid the deadlines, stress, and seeming chaos and confusion, remember that we are all working for the common goal of a successful and profitable event. Use this philosophy to set your sight on that goal and make a positive contribution to it.
